Lifestyle

11 Programmatic Advertising Terms That You Need to Know

Advertising has largely pivoted away from traditional media and more into leveraging digital solutions for quite some time now. An obvious example is the widespread use of programmatic advertising, an automated ad-buying process in which automation is used to identify a brand’s target audience, determine where these people are online, and then buy digital ad

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If You Love the Minions, You’ll Love This Pop-up Café For Its Menu and Merchandise

Bello all and here’s some exciting news for the Minions and Cafe lovers. The first immersive Minion café is opening in South-East Asia on 28 October. Just a six-minute walk from Clarke Quay MRT Station and the Minion Cafe will greet you with its vibrant and cheerful entrance. The new two-storey Minion Cafe is conveniently

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I Joined The Bone Marrow Donor Register Because It Could Save Someone’s Life

No one would even want to utter the word but the fact is that Cancer is one of the biggest killers all over the world. Did you know that in Singapore, Every day 6 Singaporeans are diagnosed with a blood-related disease? A bone marrow transplant could save life of these patients. A bone marrow transplant

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#Strongereveryday by Lancôme: Stories of 100 Inspiring Women in Singapore

We are #StrongerEveryday. I am honoured to be a part of this campaign by Lancome where 100 inspiring women in Singapore share about their #StrongerEveryday moments. I come from a family of strong women who’ve always effortlessly juggled their work and family commitments. This has driven me to pursue an IT career while being a

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4 Tips for Singaporean Muslims to Stay Safe Throughout the Pandemic

The COVID-19 pandemic shows no signs of abating as the virus continues to mutate rapidly and has inflicted unprecedented damage on the world economy. It has caused almost everything to come to a standstill—as borders closed, hugs are discouraged, and families displaced. Grandparents cannot see their newborn grandchildren, and countless businesses have already shuttered for

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