Naiise design for everyone, for everyday

When I visited Jewel Changi airport recently, one store caught my attention – Naiise! I loved its name and when I got an opportunity to visit the place, I loved the place too. Naiise is a one of the largest and fastest growing design retailers stocking over 25,000 products from 1,000+ emerging and established brands from Singapore and around the world. Naiise as a curated destination for original, well-designed products brings daily design inspiration from around the world for us.


If you are always on the lookout for some unique home decor items, accessories, stationery and food then Naiise is a must-place for you. They have an online shopping site along with stores islandwide. In fact, they started off as an online site before expanding to six brick-and-mortar shops in Singapore.

Naiise Iconic at Jewel Changi

Naiise launched first Iconic store at Jewel Changi Airport – a new retail concept celebrating Experiences, Creativity & Community. I spent quite a lot of time browsing the collection and of course, shopped a lot.


Spanning almost 9,500 Sq feet, Naiise Iconic offers a more differentiated, experiential and iconic shopping experience. More than 200 of Naiise’s best brands and designers are showcased in this store. We can get our gifts personalised and gift-wrapped on the spot at The Gift Bar. Also the “open-source” communal Pantry that features a variety of homegrown brands is an awesome idea to appreciate food while appreciating designer stuff.


Naiise is a creative marketplace where creatives, makers and customers can connect with each other, serving more than 200,000 customers each month. Very impressive!


Generally, we have this opinion that designer means costly. Naiise plays an important role to make good design accessible and relevant to more people through its various touch-points – website, stores and pop-up stores, social media and customer experiences. So, after my visit to Naiise Iconic, I can safely say that yes, I now have a few “designer” items that make my home more beautiful without causing a big dent to my wallet.



Why I say that my shopping experience at Naiise is really nice?

  • I found every product at Naiise as an original, thoughtful and unique item. And I mean each single product has something special about it.
  • These items are designer. So, definitely they add so much more to your home decor. Whether it’s kitchen or nook and corner or living room, we can add touches of Naiise everywhere.
  • There are lots of lifestyle items that are for daily use. Who doesn’t love a touch of creativity for everyday?!
  • Excellent gift ideas! Am sure your friends and family would love these gifts.
  • Naiise also offers a range of activities and programmes aimed at inspiring creativity in everyone, such as craft workshops and creative sessions. My hubby and daughter are creative lot and would love to join these workshops.
  • There are multiple featured experiences at Naiise Iconic. Example: Tea Sampling by Teapasar, On the spot notebook customisation by anatomy, Skincare consultation by al{che}me, Naiise Iconic Weekends Creative Sessions and so on. On the spot customisation by The Mindful Company & The LAB Fragrances is also available at Naiise Iconic.
  • Special mention of the The Pantry at Naiise Iconic that has rich variety of food & beverages from NUUDE, Joe & Dough, Bettr Barista, Doki Doki and Fossa Chocolate.
  • I explored Naiise’s online website too and the experience was smooth. The website has easy navigation and one can choose products from the comfort of their home. The delivery is prompt. Lemme share below a few of my grabs from Naiise.

More info:

Naiise Iconic

78 Airport Boulevard
Jewel Changi Airport
Singapore 819666
10am – 10pm daily

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11 thoughts on “Naiise design for everyone, for everyday”

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  3. The designs of every home decor item look so awesome at this place. I am feeling like shopping my heart out for Christmas decor.

  4. Have always loved moving around in Changi Airport. Naiise seems to be a fascinating place to head to with its unique offerings. Next time we are there we will surely check out this place.

  5. Naiise looks like a great place to shop nice stuff. It is good to hear that you had a good time shopping there.

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